SwapClearBuilding a successful websiteA proven 9-part checklist to turn any site into a money-printing machine1. The Header The first thing your visitor sees. It must explain: • What you offer • How people can get it • How it will improve their life And provide an opportunity to take action. Essentially – outline the "transformation" with powerful copy: reference image2. The Stakes What are you saving your visitor from? • Their problems • The negative consequences • What the problem means (emotion) This helps drive urgency in the site visitor of fixing the problem: reference image3. The Value Proposition Here, you list the benefits of your offer: • Break each benefit into sections • Communicate the successes when applied • Use the F-A-B framework (feature, advantage, benefit) This gives a firm understanding "why" & "how" this will help them: reference image4. The Guide This is where you talk about: • Testimonials • Why you're credible • Results others have experienced • How you understand your visitor's problems Anything that highlights why you are the right person/offer for this visitor: reference image5. The Plan Reveal behind your curtain. What are the: • Steps • Tactics • Secrets • Processes • Procedures The visitor will follow to complete their transformation (be as simple as possible): reference image6. Explanatory Paragraph Give some more context to what you do & how it solves your visitor's problem. • What are the implications? • What does your mission solve? • Any second-order consequences? Generally – you can drive to a larger explanation (this is just a snippet): reference image7. Your Lead Generator Site visitors are worthless – leads are priceless. Use: • Mini-courses • Newsletters • Checklists • Reports Anything to acquire contact info (in case they don't convert): reference image8. The Conversion CTA Give your visitor an opportunity to convert. You can use: • Consultation calls • Single product • Bundling • Decoys Whichever pricing option best positions your offer for conversion: reference image9. The Junk Drawer Sometimes, a visitor isn't looking to buy. Maybe they want: • Competitor comparisons • Job opportunities • "About" section • Privacy policy Or anything else about you or your offer. Include that here: reference imageThread by @jonbrosioBuilt using Interact List Share Copy to clipboardShare via FacebookShare via LinkedInShare via RedditShare via TwitterShare via Whatsapp