Product Hunt Launch Checklist

The steps you need to take in all phases of launching: • Pre-launch • Launch • Post Launch

🔴 Set launch date -21 Days Double-check for holidays (no-go) and avoid posting Monday/Friday Preferably Sunday or Thursday for best results
🔴 Create product video -21 Days YouTube video with voiceover describing
🔴 Create product description -21 Days Include x3 testimonials, FAQ and more
🟡 Send out newsletter -14 Days With launch date
🟡 Add product to Indiehackers -14 Days Get feedback
🟡 Post launch date on socials -14 Days Instagram + Twitter
🟡 Prepare Copy+Pastes -7 Days Prepare copy+paste for communites online to post in.
🟡 Prepare Launch Posts -7 Days Prepare Instagram + Twitter posts for launch date
🟡 Product hunt upload -7 Days Preview at https://previewhunt.com/ and get everything ready.
🟡 Prepare and post BTS post -3 Days Prepare a behind the scenes post about launch.
🟡 Repost original launch posts -3 Days To remind that its in 3 days
🟡 Send newsletter on launch -1 Days
🟡 Ask help from top users & advocates -1 Days
🟢 Post on Facebook groups
🟢 Post on socials Ask for feedback on the launch and the product
🟢 Answer all Product Hunt comments The Product Hunt algorithm rewards product with high number of comments (from users with high karma mostly)
🟢 Contact Product Hunt team if you're not featured after an hour (and have decent upvotes)
⚪️ Thank the community Post results
⚪️ Add PH Badge to product description
Original list created by Pascio