1- To The Point Headline: The headline is the first thing your visitor will notice. If It's: Unclear, Too salesy, Too clever. The user will bounce off right away. Your Goal with Headline should be to: -Grab Attention -Spark Curiosity -Present Your Offer Here are some templates of the Headlines that you can use - Tired of [Annoying Problem X]? We Can Help - Say Hello to [X + Y Benefit] - Get rid of XYZ with this ABC - How to [Achieve X Goal] - Question [ Main Headline}+ Answer in subheading]2-Make it personal: Use “you” or “we” language to create a sense of belonging and deep understanding. By doing this you speak to your audience at the same eye level. Good Make your boring commutes productive with X Great: We all hate long commutes. Let’s change that3- Color Scheme: I Recently came around a landing page where the person used all the colours he could. You don't want to do that. Do not use more than 4 colours Your Background should be a Dull colour Use Brighter & Bold colours in CTAs & Page elements, create contrast4-Ensure visual Continuity: Ever seen a brand where Ad talks about 1 thing & Landing page about other?I have across this & I felt that I am at the wrong place. Your Landing page should be an extension of your Ad Use: Similar Headlines, Brand colours, Creatives, Same Offer5- Social Proof: If we see a Familiar logo on the Landing page, automatically perceived authority of that brand increases If your brand got any mentions from famous brands Use Sections like: As featured In As seen in Compile logos of brands you work with and showcase them. The most important thing to showcase on a Landing page is customer reviews Remember nothing works better than video testimonials. If you have those use them Organic Screenshots of Customer feedback work better than structured ones6- Objections Busters In Body: What are the most frequently asked questions about your brand? What's the No.1 objection people raise when they are considering your product? Identify these and use them on your Landing page. You can also add FAQ section at the bottom of the page7-Avoid Using Stock Footage: People like to connect with the people. Stock footage lacks this element of connectivity. If you have someone as the face of a brand or company use him on your landing page. This will bring in the element of human touch & Connectivity8-Do not look Desperate/Pushy: I came across a landing page recently and the owner has used 18 CTA buttons on the landing page which was only 2 scrolls long. I mean I understand you want them to take action ut don't push them. For a Landing page of Normal length, 3-5 CTA buttons are enough Bear in mind that there should be 1 objective, 2 max per landing page You do not want your target audience to get confused that what action they should takeThread by @KhizerAbbaas