<div data-offset-key="6nalh-0-0" class="public-DraftStyleDefault-block public-DraftStyleDefault-ltr"><span data-offset-key="6nalh-0-0"><span data-text="true">Setup</span></span></div>

<div data-offset-key="78gk5-0-0" class="public-DraftStyleDefault-block public-DraftStyleDefault-ltr"><span data-offset-key="78gk5-0-0"><span data-text="true">Do you have an Ad Account in place?</span></span></div>

<div data-offset-key="7r808-0-0" class="public-DraftStyleDefault-block public-DraftStyleDefault-ltr"><span data-offset-key="7r808-0-0"><span data-text="true">Do you have a Facebook Page in place?</span></span></div>

<div data-offset-key="6df6j-0-0" class="public-DraftStyleDefault-block public-DraftStyleDefault-ltr"><span data-offset-key="6df6j-0-0"><span data-text="true">Do you have a payment method setup?</span></span></div>

<div data-offset-key="9is0-0-0" class="public-DraftStyleDefault-block public-DraftStyleDefault-ltr"><span data-offset-key="9is0-0-0"><span data-text="true">Do you have a Business Manager in place?*</span></span></div>

<div data-offset-key="2tpqk-0-0" class="public-DraftStyleDefault-block public-DraftStyleDefault-ltr"><span data-offset-key="2tpqk-0-0"><span data-text="true">Creatives</span></span></div>

<div data-offset-key="d2a61-0-0" class="public-DraftStyleDefault-block public-DraftStyleDefault-ltr"><span data-offset-key="d2a61-0-0"><span data-text="true">Are your creatives in the right size?</span></span></div>

<div data-offset-key="2mg51-0-0" class="public-DraftStyleDefault-block public-DraftStyleDefault-ltr"><span data-offset-key="2mg51-0-0"><span data-text="true">Do your creatives meet the 20% text restriction?**</span></span></div>

<div data-offset-key="4q549-0-0" class="public-DraftStyleDefault-block public-DraftStyleDefault-ltr"><span data-offset-key="4q549-0-0"><span data-text="true">Is your ad copy compliant with Facebook's rules?</span></span></div>

<div data-offset-key="2scnu-0-0" class="public-DraftStyleDefault-block public-DraftStyleDefault-ltr"><span data-offset-key="2scnu-0-0"><span data-text="true">Is your ad copy engaging enough?</span></span></div>

<div data-offset-key="95u5h-0-0" class="public-DraftStyleDefault-block public-DraftStyleDefault-ltr"><span data-offset-key="95u5h-0-0"><span data-text="true">Do you need help with inspiration for your ad copy? </span></span><a class="lit0q4h" title="https://twitter.com/MatteoSargentii/status/1500503989162594307" href="https://twitter.com/MatteoSargentii/status/1500503989162594307" target="_blank" rel="noopener noreferrer"><span data-offset-key="95u5h-1-0"><span data-text="true">See this.</span></span></a></div>

<div data-offset-key="6j81c-0-0" class="public-DraftStyleDefault-block public-DraftStyleDefault-ltr"><span data-offset-key="6j81c-0-0"><span data-text="true">Pixel Events</span></span></div>

<div data-offset-key="3pjip-0-0" class="public-DraftStyleDefault-block public-DraftStyleDefault-ltr"><span data-offset-key="3pjip-0-0"><span data-text="true">Do you have a Facebook Pixel set up?</span></span></div>

<div data-offset-key="alu2k-0-0" class="public-DraftStyleDefault-block public-DraftStyleDefault-ltr"><span data-offset-key="alu2k-0-0"><span data-text="true">Complete Registration</span></span></div>

<div data-offset-key="c63vs-0-0" class="public-DraftStyleDefault-block public-DraftStyleDefault-ltr"><span data-offset-key="c63vs-0-0"><span data-text="true">View Content</span></span></div>

<div data-offset-key="afms1-0-0" class="public-DraftStyleDefault-block public-DraftStyleDefault-ltr"><span data-offset-key="afms1-0-0"><span data-text="true">Initiate Checkout</span></span></div>

<div data-offset-key="ehmon-0-0" class="public-DraftStyleDefault-block public-DraftStyleDefault-ltr"><span data-offset-key="ehmon-0-0"><span data-text="true">Purchase</span></span></div>

<div data-offset-key="a6rph-0-0" class="public-DraftStyleDefault-block public-DraftStyleDefault-ltr"><span data-offset-key="a6rph-0-0"><span data-text="true">Have you confirmed that the pixel is installed properly?</span></span></div>

<div data-offset-key="fiolv-0-0" class="public-DraftStyleDefault-block public-DraftStyleDefault-ltr"><span data-offset-key="fiolv-0-0"><span data-text="true">Dynamic Product Ads</span></span></div>

<div data-offset-key="3c3p2-0-0" class="public-DraftStyleDefault-block public-DraftStyleDefault-ltr"><span data-offset-key="3c3p2-0-0"><span data-text="true">Have you set up your product catalogue?</span></span></div>

<div data-offset-key="3ag1r-0-0" class="public-DraftStyleDefault-block public-DraftStyleDefault-ltr"><span data-offset-key="3ag1r-0-0"><span data-text="true">Have you connected your pixel with the product catalogue?</span></span></div>

<div data-offset-key="7e7eo-0-0" class="public-DraftStyleDefault-block public-DraftStyleDefault-ltr"><span data-offset-key="7e7eo-0-0"><span data-text="true">Do the events show up in Ads Manager?</span></span></div>

<div data-offset-key="9551a-0-0" class="public-DraftStyleDefault-block public-DraftStyleDefault-ltr"><span data-offset-key="9551a-0-0"><span data-text="true">Audience Creation</span></span></div>

<div data-offset-key="eln9t-0-0" class="public-DraftStyleDefault-block public-DraftStyleDefault-ltr"><span data-offset-key="eln9t-0-0"><span data-text="true">Have you uploaded your customer/subscriber list to Ads Manager?</span></span></div>

<div data-offset-key="gp9b-0-0" class="public-DraftStyleDefault-block public-DraftStyleDefault-ltr"><span data-offset-key="gp9b-0-0"><span data-text="true">Have you created your Website Custom Audience and/or Engagment Custom Audience?</span></span></div>

<div data-offset-key="8untk-0-0" class="public-DraftStyleDefault-block public-DraftStyleDefault-ltr"><span data-offset-key="8untk-0-0"><span data-text="true">Have you created Lookalike Audience based on the above lists/audiences?</span></span></div>

<div data-offset-key="7lmc6-0-0" class="public-DraftStyleDefault-block public-DraftStyleDefault-ltr"><span data-offset-key="7lmc6-0-0"><span data-text="true">Budget</span></span></div>

<div data-offset-key="f3p1a-0-0" class="public-DraftStyleDefault-block public-DraftStyleDefault-ltr"><span data-offset-key="f3p1a-0-0"><span data-text="true">Have you confirmed the budget you'll be allocating to the campaigns?</span></span></div>

Pre-launch checklist for Facebook Ads

By Matteo Sargenti

Setup

Creatives

Copy

Pixel Events

Dynamic Product Ads

Audience Creation

Budget