• Setup

• Do you have an Ad Account in place?
• Do you have a Facebook Page in place?
• Do you have a payment method setup?
• Do you have a Business Manager in place?*

• Creatives

• Are your creatives in the right size?
• Do your creatives meet the 20% text restriction?**

• Copy

• Is your ad copy compliant with Facebook's rules?
• Is your ad copy engaging enough?
• Do you need help with inspiration for your ad copy? See this.

• Pixel Events

• Do you have a Facebook Pixel set up?
• Page View
• Lead
• Complete Registration
• View Content
• Add To Cart
• Initiate Checkout
• Purchase
• Have you confirmed that the pixel is installed properly?

• Dynamic Product Ads

• Have you set up your product catalogue?
• Have you connected your pixel with the product catalogue?
• Do the events show up in Ads Manager?

• Audience Creation

• Have you uploaded your customer/subscriber list to Ads Manager?
• Have you created your Website Custom Audience and/or Engagment Custom Audience?
• Have you created Lookalike Audience based on the above lists/audiences?

• Budget

• Have you confirmed the budget you'll be allocating to the campaigns?