Marketing 101 - The checklist

How to build a brand strategy from 0-1: a checklist for startups

  • Reminder: Brand strategy should be done WITH your Head of product and Head of Ops vs presented to them. This creates buy-in and alignment on why this is important from day 1.
  • Brand strategy is NOT a marketing plan. Brand strategy is WHY you will win. Marketing plan is HOW: levers you will pull to hit your goals.
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