SwapClearTheme Landing Page Copywriting Checklist10 marketing tips to increase conversions and sales on your site right now1. Speak to one Nothing converts worse than a broad message. Speak specifically to one niche market: "Disability insurance quotes for attorneys" Focus on 1 avatar, 1 problem, and 1 solution (reference image)2. Cadence and flow Each line of copy has two goals: sustain attention and drive action. Cadence and flow are powerful tools to help achieve those goals (reference image)3. Immediate social proof Most landing pages have social proof at the final CTA only. Add your social proof immediately to build trust and desire faster (reference image)4. Turn broad statements into specific results Don't say "we get clients more sales", say "$10m made for our clients in 2021." Don't say "better productivity", say "save 1 day every week." (reference image)5. Explain the transformation Your offer should take people from a place of pain to success. Be clear and communicate a realistic transformation they can expect when buying (reference image)6. Use loss aversion The fear of losing $20 is stronger than the joy of gaining $20. Apply it: give a full-access trial. Losing amazing features at the end will be more painful than the joy of gaining them by upgrading. (reference image)7. Minimize risk around CTAs Clicking a CTA takes time (signing up) and money (paying for a good or service). Don't give a reason to second-guess. Support your CTA with reinforcing value statements (reference image)8. CTA button copy "Get started" is an average CTA. Better CTAs tell users the exact step they are about to take to produce action and commitment. What happens when they click? Write that (reference image)9. Make your customer the hero Your product isn't the hero. Your customer is. Focus your copy on their journey and how you are there to optimize and maximize it (reference image)10. UGC Ditch stock photos. Talk to customers! Get permission to use their words, photos, and experiences directly on your landing page. Let your thriving community sell for you (reference image)Original thread by Jeremy MoserBuilt using Interact List Share Copy to clipboardShare via FacebookShare via LinkedInShare via RedditShare via TwitterShare via Whatsapp