A checklist for auditing any Google Ads Account

37 step checklist to make more money through Pay Per Click

  • Google Account Settings

  • Secret Master Controls

  • Conversions (Most important)

  • Attribution

  • Audience Manager

  • Relevance Targeting

  • Account Strategy Evaluation

  • Search Campaign Audits

  • **NOTE: select long enough date range for sales cycle + enough data to compare**

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