A checklist for auditing any Google Ads Account

37 step checklist to make more money through Pay Per Click

  1. Google Account Settings

  2. Secret Master Controls

  3. Conversions (Most important)

  4. Attribution

  5. Audience Manager

  6. Relevance Targeting

  7. Account Strategy Evaluation

  8. Search Campaign Audits

  9. **NOTE: select long enough date range for sales cycle + enough data to compare**

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