SwapClearTheme10 marketing tricks 'billion-dollar' companies use - A checklist Amazon, Apple, and Coke - 3 'billion-dollar' companies with one thing in common, Great Marketing1/ Creating Scarcity. The scarcer a product is, the more people want it. Amazon creates the illusion that it’s about to run out. It does it by showing a certain number of an item left in stock reference image2/ Exclusivity. Apple has intentionally limited the available stock to create a sense of exclusivity. They even pick and choose retailers who will sell their products. Most of the newly launched products always run out of stock. A barrier makes people want the product even more.3/ Price Anchoring. With this trick, Apple sold over 400 million iPads At the launch, Steve asked: “What should we price it at?” Instead of giving a straight answer, he said it'll be under a thousand dollars As soon as he said $999 lit up in bold letters on the screen reference image . Then, for a full 60 seconds, Steve kept talking All the while, that big fat $999 kept staring at the audience. Then suddenly he said iPad pricing starts not at $999 But at just $499 At $499, a lot of people can afford an iPad reference image4/ Decoy Effect. The decoy effect is a phenomenon where consumers change their preference between two options when presented with a third option. Coca-Cola plays this trick Smaller-sized bottles and medium-sized bottles act as decoys 1 & 2 to choose the bigger size. reference image5/ Selling future. Great marketing is not about product features. Great marketing is what a product can help you become Don't sell features. Sell future Example: Apple doesn't sell you features - it sells you future reference image6/ Upselling Products. Everyone wants to get good deals. Amazon shows another product that complements existing purchase. This gets more sales in the process. reference image7/ Compelling copywriting. Less is more. Great copywriting forces people to take action. Always make customers your hero! reference image8/ Framing effect. HOW is always more important than WHAT. Position your product so customers are more receptive to messaging. Prime customers with information about a specific feature Example - Coke used ZERO multiple times in their copy reference image9/ Creating social proof. Customers buy from people they trust. Amazon uses 5-star ratings and honest customer reviews to persuade people. This helps them not struggle to convince people reference image.10/ Great Storytelling. People love stories. Jobs' introduction of the first iPhone in 2007 is the best example. Steve began the presentation by masterfully building suspense. He built so much suspense before making a reveal reference linkThread by @agarwal__gauravBuilt using Interact List Share Copy to clipboardShare via FacebookShare via LinkedInShare via RedditShare via TwitterShare via Whatsapp