A Simple 14-Step SEO Audit Checklist

Follow this checklist to find common issues on your site and boost your Google rankings

  1. 1. Check for manual actions

  2. 2. Check organic traffic

  3. 3. Check for HTTPS-related issues

  4. 4. Check that you can only browse one version of your website

  5. 5. Check for indexability issues

  6. 6. Check for mobile-friendliness

  7. 7. Check page speed

  8. 8. Check Core Web Vitals

  9. 9. Check for broken pages

  10. 10. Check for sitemap issues

  11. 11. Check basic on-page elements

  12. 12. Check for declining content

  13. 13. Check for content gaps

  14. 14. Check for other technical issues

  15. Final thoughts

  16. Running this SEO audit gives you three things to take action on to improve SEO. Technical SEO issues – Fixing these may boost your site’s overall search performance. On-page SEO issues – Fixing these may increase your organic clicks. Content opportunities – Pursuing these may rank pages higher and for more keywords.  If you want to run a deeper audit, read our guide to running a technical SEO audit Original article written by Joshua Hardwick
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