- 1. Check for manual actions
- 2. Check organic traffic
- 3. Check for HTTPS-related issues
- 4. Check that you can only browse one version of your website
- 5. Check for indexability issues
- 6. Check for mobile-friendliness
- 7. Check page speed
- 8. Check Core Web Vitals
- 9. Check for broken pages
- 10. Check for sitemap issues
- 11. Check basic on-page elements
- 12. Check for declining content
- 13. Check for content gaps
- 14. Check for other technical issues
- Final thoughts
- Running this SEO audit gives you three things to take action on to improve SEO. Technical SEO issues â Fixing these may boost your siteâs overall search performance. On-page SEO issues â Fixing these may increase your organic clicks. Content opportunities â Pursuing these may rank pages higher and for more keywords. If you want to run a deeper audit, read our guide to running a technical SEO audit Original article written by Joshua Hardwick