A checklist to ensure your images are optimized in your Landing Page

<div class="checkable-list-item-block__text"><div data-offset-key="e4nti-0-0" class="public-DraftStyleDefault-block public-DraftStyleDefault-ltr"><span data-offset-key="e4nti-0-0"><span data-text="true">Remove images not related to (or contradicting) your story eg. images of people sun-tanning when you are promoting cold water wetsuits</span></span></div></div>

<div class="checkable-list-item-block__text"><div data-offset-key="65eq4-0-0" class="public-DraftStyleDefault-block public-DraftStyleDefault-ltr"><span data-offset-key="65eq4-0-0"><span data-text="true">Image size is optimized (tool: </span></span><a class="draftJsMentionPlugin__link__TQHAX" title="https://tips.onepagelove.com/go/imageoptim" href="https://tips.onepagelove.com/go/imageoptim" target="_blank" rel="noopener noreferrer"><span data-offset-key="65eq4-1-0"><span data-text="true">ImageOptim</span></span></a><span data-offset-key="65eq4-2-0"><span data-text="true">)</span></span></div></div>

<div class="checkable-list-item-block__text"><div data-offset-key="a464v-0-0" class="public-DraftStyleDefault-block public-DraftStyleDefault-ltr"><span data-offset-key="a464v-0-0"><span data-text="true">Infographic images and logos are optimized for Retina screens</span></span></div></div>

<div class="checkable-list-item-block__text"><div data-offset-key="a6r46-0-0" class="public-DraftStyleDefault-block public-DraftStyleDefault-ltr"><span data-offset-key="a6r46-0-0"><span data-text="true">Background images are not clashing with copy (</span></span><a class="draftJsMentionPlugin__link__TQHAX" title="https://tips.onepagelove.com/space/" href="https://tips.onepagelove.com/space/" target="_blank" rel="noopener noreferrer"><span data-offset-key="a6r46-1-0"><span data-text="true">ref</span></span></a><span data-offset-key="a6r46-2-0"><span data-text="true">)</span></span></div></div>

<div class="checkable-list-item-block__text"><div data-offset-key="d1tbs-0-0" class="public-DraftStyleDefault-block public-DraftStyleDefault-ltr"><span data-offset-key="d1tbs-0-0"><span data-text="true">Image alt tags set to describe image if media is disabled</span></span></div></div>

<div class="checkable-list-item-block__text"><div data-offset-key="c24t2-0-0" class="public-DraftStyleDefault-block public-DraftStyleDefault-ltr"><span data-offset-key="c24t2-0-0"><span data-text="true">Idea: Add drop shadows behind the images (</span></span><a class="draftJsMentionPlugin__link__TQHAX" title="https://tips.onepagelove.com/life/" href="https://tips.onepagelove.com/life/" target="_blank" rel="noopener noreferrer"><span data-offset-key="c24t2-1-0"><span data-text="true">ref</span></span></a><span data-offset-key="c24t2-2-0"><span data-text="true">)</span></span></div></div>

<div class="checkable-list-item-block__text"><div data-offset-key="b80ms-0-0" class="public-DraftStyleDefault-block public-DraftStyleDefault-ltr"><span data-offset-key="b80ms-0-0"><span data-text="true">Bonus: Do your images add personality? (</span></span><a class="draftJsMentionPlugin__link__TQHAX" title="https://tips.onepagelove.com/personality/" href="https://tips.onepagelove.com/personality/" target="_blank" rel="noopener noreferrer"><span data-offset-key="b80ms-1-0"><span data-text="true">ref</span></span></a><span data-offset-key="b80ms-2-0"><span data-text="true">)</span></span></div></div>

<div class="checkable-list-item-block__text"><div data-offset-key="8qffo-0-0" class="public-DraftStyleDefault-block public-DraftStyleDefault-ltr"><span data-offset-key="8qffo-0-0"><span data-text="true">Poor images? Consider pivoting to illustrations (</span></span><a class="draftJsMentionPlugin__link__TQHAX" title="https://tips.onepagelove.com/illustrations/" href="https://tips.onepagelove.com/illustrations/" target="_blank" rel="noopener noreferrer"><span data-offset-key="8qffo-1-0"><span data-text="true">ref</span></span></a><span data-offset-key="8qffo-2-0"><span data-text="true">)</span></span></div></div>

<div class="checkable-list-item-block__text"><div data-offset-key="9ahdr-0-0" class="public-DraftStyleDefault-block public-DraftStyleDefault-ltr"><span data-offset-key="9ahdr-0-0"><span data-text="true">Advanced: Images tell your product or service story on their own. If you removed all Landing Page text, would your visitor know what your offering does?</span></span></div></div>