A pre-launch checklist to ensure your newsletter Landing Page is ready for the big announcement.

<div class="checkable-list-item-block__text"><div data-offset-key="ahos0-0-0" class="public-DraftStyleDefault-block public-DraftStyleDefault-ltr"><span data-offset-key="ahos0-0-0"><span data-text="true">Personality integrated into the copywriting</span></span></div></div>

<div class="checkable-list-item-block__text"><div data-offset-key="342j-0-0" class="public-DraftStyleDefault-block public-DraftStyleDefault-ltr"><span data-offset-key="342j-0-0"><span data-text="true">Sign up form embedded in-page to capture email address</span></span></div></div>

<div class="checkable-list-item-block__text"><div data-offset-key="8ruka-0-0" class="public-DraftStyleDefault-block public-DraftStyleDefault-ltr"><span data-offset-key="8ruka-0-0"><span data-text="true">Sign up form positioned above-the-fold (visitor able to enter email without scrolling)</span></span></div></div>

<div class="checkable-list-item-block__text"><div data-offset-key="d61mu-0-0" class="public-DraftStyleDefault-block public-DraftStyleDefault-ltr"><span data-offset-key="d61mu-0-0"><span data-text="true">Call-To-Action button text is actionable (eg. Subscribe Free) and not generic (eg. Submit)</span></span></div></div>

<div class="checkable-list-item-block__text"><div data-offset-key="18top-0-0" class="public-DraftStyleDefault-block public-DraftStyleDefault-ltr"><span data-offset-key="18top-0-0"><span data-text="true">Form meta subtext (text below form) reassures visitor of newsletter specifics (eg. sends every 2 weeks, unsubscribe instantly)</span></span></div></div>

<div class="checkable-list-item-block__text"><div data-offset-key="4grjn-0-0" class="public-DraftStyleDefault-block public-DraftStyleDefault-ltr"><span data-offset-key="4grjn-0-0"><span data-text="true">Testimonials offer value by highlighting newsletter features</span></span></div></div>

<div class="checkable-list-item-block__text"><div data-offset-key="ad17j-0-0" class="public-DraftStyleDefault-block public-DraftStyleDefault-ltr"><span data-offset-key="ad17j-0-0"><span data-text="true">Newsletter preview included</span></span></div></div>

<div class="checkable-list-item-block__text"><div data-offset-key="7b7hb-0-0" class="public-DraftStyleDefault-block public-DraftStyleDefault-ltr"><span data-offset-key="7b7hb-0-0"><span data-text="true">Page decluttered of any items not aligned with a sign up</span></span></div></div>

<div class="checkable-list-item-block__text"><div data-offset-key="4a6s-0-0" class="public-DraftStyleDefault-block public-DraftStyleDefault-ltr"><span data-offset-key="4a6s-0-0"><span data-text="true">Mobile sign up test successful</span></span></div></div>

<div class="checkable-list-item-block__text"><div data-offset-key="a5ksq-0-0" class="public-DraftStyleDefault-block public-DraftStyleDefault-ltr"><span data-offset-key="a5ksq-0-0"><span data-text="true">Share WHY your started your newsletter</span></span></div></div>