• Curate images down to only your best (ref)
• Good breathing room throughout page (ref)
• Copy not clashing with background images (ref)
• No center-aligned or justified text long paragraphs (ref)
• No high contrast black text on white background (ref)
• CTA buttons have high contrast text (ref)
• USPs highlighted among standard features (ref)
• Logo, icons, infographics optimized for Retina (ref)
• Max-width set for typography: headings + paragraphs (ref)
• Max-width set for Landing Page content (ref)
• Elements aligned to a grid (ref)
• Vertical padding between sections even (ref)
• Big typography tightened with kerning or tracking (ref)
• Body text has an intentional color hierarchy (ref)
• Icons consistent from same library (ref)
• Bonus: Add a radial burst behind your imagery (ref)
• Bonus: Wrap your screenshots in a device (ref)
• Bonus: Consider font smoothing (ref)
• Bonus: Add flair or personality (ref)
• Feeling bland? Consider a color scheme (ref) or dark mode (ref)
• Feeling bland? Liven with illustrations (ref)