1. Curate images down to only your best (ref)
2. Good breathing room throughout page (ref)
3. Copy not clashing with background images (ref)
4. No center-aligned or justified text long paragraphs (ref)
5. No high contrast black text on white background (ref)
6. CTA buttons have high contrast text (ref)
7. USPs highlighted among standard features (ref)
8. Logo, icons, infographics optimized for Retina (ref)
9. Max-width set for typography: headings + paragraphs (ref)
10. Max-width set for Landing Page content (ref)
11. Elements aligned to a grid (ref)
12. Vertical padding between sections even (ref)
13. Big typography tightened with kerning or tracking (ref)
14. Body text has an intentional color hierarchy (ref)
15. Icons consistent from same library (ref)
16. Bonus: Add a radial burst behind your imagery (ref)
17. Bonus: Wrap your screenshots in a device (ref)
18. Bonus: Consider font smoothing (ref)
19. Bonus: Add flair or personality (ref)
20. Feeling bland? Consider a color scheme (ref) or dark mode (ref)
21. Feeling bland? Liven with illustrations (ref)