Google Ads Optimization Checklist
Never forget what optimizations you need to complete in your Google Ads Campaign
- 1. Keyword Search Review
- Search Term Audit (add extra negative KWs) - 🔴 Every 3 days
- Identify keywords that are not performing well. - 🟠 weekly
- Review match types -🟡 monthly
- Auction Insights Report
- Keyword status -🟠 weekly
- 2. Ad Review
- Review Ads by Ad Group -🟠 weekly
- Complete Ad Copy Spilt Testing (Run Manual Tests with 2 different ads per ad group) -🟡 monthly
- Landing Page Review -🟡 monthly
- Ad Copy Warnings -🟠 weekly
- Ad Extensions Check & Recommendations -🟡 monthly
- 3. Quality Score (keywords & ads)
- 🟡 monthly
- 4. Bid Optimisation - Audience & Demographic Targeting
- Search for possible bid optimisations to improve performance, under dimensions: -🟢 Quarterly
- 5. Conversion Action Checks
- 🟡 monthly
- 6. Location Targeting
- 7. Campaign Goal Settings
- Is current campaign goal still the best option - 🟢 Quarterly
- 8. Quality Control
- 9. Recommendations Tab
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