A checklist to ensure your testimonials are effective in your Landing Page

<div class="checkable-list-item-block__text"><div data-offset-key="e4nti-0-0" class="public-DraftStyleDefault-block public-DraftStyleDefault-ltr"><span data-offset-key="e4nti-0-0"><span data-text="true">Strongest testimonial featured above the fold or spotlighted within the page</span></span></div></div>

<div class="checkable-list-item-block__text"><div data-offset-key="bjhem-0-0" class="public-DraftStyleDefault-block public-DraftStyleDefault-ltr"><span data-offset-key="bjhem-0-0"><span data-text="true">Do your testimonials include where the customer is from or what they do?</span></span></div></div>

<div class="checkable-list-item-block__text"><div data-offset-key="6cgpp-0-0" class="public-DraftStyleDefault-block public-DraftStyleDefault-ltr"><span data-offset-key="6cgpp-0-0"><span data-text="true">Remove testimonials with little value eg. "This is great"</span></span></div></div>

<div class="checkable-list-item-block__text"><div data-offset-key="90f84-0-0" class="public-DraftStyleDefault-block public-DraftStyleDefault-ltr"><span data-offset-key="90f84-0-0"><span data-text="true">Testimonials feature product or service attributes eg. "Top quality"</span></span></div></div>

<div class="checkable-list-item-block__text"><div data-offset-key="6htv9-0-0" class="public-DraftStyleDefault-block public-DraftStyleDefault-ltr"><span data-offset-key="6htv9-0-0"><span data-text="true">Testimonials answer potential doubts based on common FAQs eg. "Arrived safely in perfect condition"</span></span></div></div>

<div class="checkable-list-item-block__text"><div data-offset-key="c9eu4-0-0" class="public-DraftStyleDefault-block public-DraftStyleDefault-ltr"><span data-offset-key="c9eu4-0-0"><span data-text="true">Testimonial added near checkout form or near pricing table</span></span></div></div>

<div class="checkable-list-item-block__text"><div data-offset-key="5glf3-0-0" class="public-DraftStyleDefault-block public-DraftStyleDefault-ltr"><span data-offset-key="5glf3-0-0"><span data-text="true">Highlight/bold takeaway within longer testimonial text (</span></span><a class="lit0q4h" title="https://tips.onepagelove.com/testimonials/" href="https://tips.onepagelove.com/testimonials/" target="_blank" rel="noopener noreferrer"><span data-offset-key="5glf3-1-0"><span data-text="true">ref</span></span></a><span data-offset-key="5glf3-2-0"><span data-text="true">)</span></span></div></div>

<div class="checkable-list-item-block__text"><div data-offset-key="6eg53-0-0" class="public-DraftStyleDefault-block public-DraftStyleDefault-ltr"><span data-offset-key="6eg53-0-0"><span data-text="true">Bonus: Do your testimonials match the same demographic as your Landing Page visitor? (</span></span><a class="lit0q4h" title="https://tips.onepagelove.com/demographic/" href="https://tips.onepagelove.com/demographic/" target="_blank" rel="noopener noreferrer"><span data-offset-key="6eg53-1-0"><span data-text="true">ref</span></span></a><span data-offset-key="6eg53-2-0"><span data-text="true">)</span></span></div></div>

<div class="checkable-list-item-block__text"><div data-offset-key="bk342-0-0" class="public-DraftStyleDefault-block public-DraftStyleDefault-ltr"><span data-offset-key="bk342-0-0"><span data-text="true">Bonus: spotlight a testimonial from an opinion leader known to your target demographic (</span></span><a class="lit0q4h" title="https://tips.onepagelove.com/leader/" href="https://tips.onepagelove.com/leader/" target="_blank" rel="noopener noreferrer"><span data-offset-key="bk342-1-0"><span data-text="true">ref</span></span></a><span data-offset-key="bk342-2-0"><span data-text="true">)</span></span></div></div>