• Offer more than one pricing tier (ref)
• Suggest the pricing option with the best value (ref)
• Offer an annual discount option (ref)
• Emphasize the value, not just price (ref)
• Consider parity pricing (ref)
• Marketing: Use specific coupons on newsletters and social media channels eg. TwitterSummer (ref)
• Experiment: Offer a discount or limit the supply of your offering for a short period (ref)
• SaaS: Consider a lifetime discount (ref)