Offer more than one pricing tier (ref)Suggest the pricing option with the best value (ref)Offer an annual discount option (ref)Emphasize the value, not just price (ref)Consider parity pricing (ref)Marketing: Use specific coupons on newsletters and social media channels eg. TwitterSummer (ref)Experiment: Offer a discount or limit the supply of your offering for a short period (ref)SaaS: Consider a lifetime discount (ref)