1. Clean up your profiles. Your social media profiles are mini landing pages. With one glance, prospects should know: - Who you help - What you help them do - How you help them do it Capture attention by being clear, not clever. 2. Create "red pill" content around one challenge. "Red pill" content is something I heard @ShaanVP say and I've never forgotten it. Your content should present a new take. A new angle. A different approach than other people take to solve a challenge. Be different. 3. Look for questions + DM opps. When you create content like that, you're going to get questions. Questions present opportunity. When you're just starting, leverage a combo of public/private responses. Answer questions publically, and take it to DM to add deeper context. 4. Chat with 10 people for free. Work to get 10 people on Zoom who have the same problem. A problem you can solve with your "red pill" thinking. Do deep discovery in 4 levels: L1: Technical problem L2: Historical problem L3: Financial impact L4: Personal impact 5. Create a standard process. Once you understand the problem, you need a solution. But it's best when standardized. A step-by-step process that predictably delivers high-quality results for the people you intend to help. This is a more scalable process than ad-libbing it. 6. Build a landing page. Once you have a standardized process, you need a place to offer it. I recommend using Carrd to build simple, beautiful, functional landing pages for just $19 per year. Here's 5 tips for building a great one: 7. Embed 5-8 testimonials. Social proof helps close deals. Ask the 10 people you helped for free to write you some. Tell them to talk about the problem they had and how you solved it. Put the testimonials near the top so people see them. Get some near your "buy" button. 8. Open up a Calendly account. Open up a Calendly account & embed it on your landing page. This provides a frictionless, seamless way to get people into your calendar for your new business consulting/coaching. Now, let's make it easy for people to understand what they'll get. 9. Create an event: "From X to Y in 60 minutes". The more specific you can make the outcome, the better. It's not: "Learn to code" It's: "From clueless to coding your first HTML page in 60 minutes." The outcome is clear. You'll learn to code your first page in HTML. 10. Choose a reasonable price point. Start with a price that people are willing to pay. But make it 2x to 3x what you make at work. For example, if you make $100k at work, that's basically $50/hour. Try $150/hour. Experiment often to find the sweet spot. 11. Open up a few slots outside of your 9 to 5. Pick a few times outside of your 9 to 5 where you'd like to make a bit of extra cash. Maybe it's just 3-4 hours per week, but if you fill those slots, that's an extra $2,000 or more per month. That's some people's mortgage! 12. Add the link to your social profiles. Attach your Carrd landing page to a custom URL and add it to your social pages. - Twitter Bio - A personal website - LinkedIn featured section - Your YouTube Page And anywhere else that people can find you online. 13. Continue focusing on the problem you solve. The next part is critical. Keep creating that red pill content! Now that you have your business set up, you're ready to drive customers. Push out content daily on LinkedIn/Twitter or anywhere else you normally hang out. 14. When people ask questions, share the link. Now, when people ask questions, you can share your brand new link. Sure, some people won't book, but some will. And if 3-4 people do, you're paying off that mortgage faster than ever. Congrats! You have your first side hustle. Original thread by @thejustinwelsh