This checklist will get your viewers to watch the ENTIRE video and take action.

<div data-offset-key="1f9kl-0-0" class="public-DraftStyleDefault-block public-DraftStyleDefault-ltr"><span data-offset-key="1f9kl-0-0"><span data-text="true">Video length: under 50 sec</span></span></div>

<div data-offset-key="8kdlt-0-0" class="public-DraftStyleDefault-block public-DraftStyleDefault-ltr"><span data-offset-key="8kdlt-0-0"><span data-text="true">Start with a hook/the problem you're solving</span></span></div>

<div data-offset-key="6etc3-0-0" class="public-DraftStyleDefault-block public-DraftStyleDefault-ltr"><span data-offset-key="6etc3-0-0"><span data-text="true">Introduce brand/solution within the first 10 sec (good for recall)</span></span></div>

<div data-offset-key="1haqk-0-0" class="public-DraftStyleDefault-block public-DraftStyleDefault-ltr"><span data-offset-key="1haqk-0-0"><span data-text="true">Showcase benefits over features (what's in it for them)</span></span></div>

<div data-offset-key="8b0s5-0-0" class="public-DraftStyleDefault-block public-DraftStyleDefault-ltr"><span data-offset-key="8b0s5-0-0"><span data-text="true">Pick 3-4 key features (MAX)</span></span></div>

<div data-offset-key="fnjdb-0-0" class="public-DraftStyleDefault-block public-DraftStyleDefault-ltr"><span data-offset-key="fnjdb-0-0"><span data-text="true">Use simplified visuals (Components over full UI)</span></span></div>

<div data-offset-key="7s2uc-0-0" class="public-DraftStyleDefault-block public-DraftStyleDefault-ltr"><span data-offset-key="7s2uc-0-0"><span data-text="true">Use pattern interrupts (make things less predictable throughout the video)</span></span></div>

<div data-offset-key="6dldi-0-0" class="public-DraftStyleDefault-block public-DraftStyleDefault-ltr"><span data-offset-key="6dldi-0-0"><span data-text="true">End with a brand recall</span></span></div>

<div data-offset-key="7qfji-0-0" class="public-DraftStyleDefault-block public-DraftStyleDefault-ltr"><span data-offset-key="7qfji-0-0"><span data-text="true">Have a clear CTA (Get started now / book a demo etc)</span></span></div>