1. 1. Product Title

2. Include the main keyword phrase buyers would use to find your product.
3. Avoid keyword stuffing - make it readable and natural.
4. Front-load the most important keywords (first 40 characters are key for search).
5. Be descriptive (e.g., “Handmade Silver Moon Necklace – Boho Jewelry for Women”).

6. 2. Photos & Media

7. At least 7–10 high-quality images.
8. First image is eye-catching and clearly shows the product.
9. Include lifestyle shots (product in use).
10. Show scale (e.g., next to a ruler or a hand).
11. Detail shots for textures, finishes, or unique features.
12. Include a short video showing the product ( ✨ use this free Motion tool to stand out and sell more)

13. 3. Product Description

14. Hook in the first 1–2 sentences with a benefit or emotional appeal.
15. Clearly describe the product’s features, size, materials, and variations.
16. Mention use cases (e.g., gift ideas, occasions, target audience).
17. Break up text into short paragraphs or bullet points for readability.
18. Include a subtle call to action (e.g., “Order yours today to add a touch of charm to your home!”).

19. 4. Tags & Keywords

20. Use all 13 Etsy tags.
21. Mix broad and specific keywords.
22. Include synonyms and variations.
23. Avoid repeating the same phrase in multiple tags.
24. Research keywords using Etsy search suggestions or tools like eRank/Marmalead.

25. 5. Attributes & Categories

26. Select the most accurate category.
27. Fill in all attribute options (color, size, material, style, holiday, occasion, etc.).
28. Double-check that attributes align with target keywords.

29. 6. Pricing & Shipping

30. Competitive price for your niche.
31. If possible, offer free shipping or build shipping cost into the price.
32. Clearly display processing time and shipping methods.
33. Include international shipping if it makes sense for your product.

34. 7. SEO & Search Placement

35. Title, tags, and description all reinforce your main keywords.
36. Keywords appear naturally in the first 160 characters of the description.
37. No spelling errors or awkward phrasing that could hurt search visibility.

38. 8. Conversion Boosters

39. Highlight unique selling points (e.g., handmade, eco-friendly, limited edition).
40. Add urgency where genuine (e.g., “Only 3 left in stock”).
41. Mention your shop’s guarantees (e.g., “Happiness Guaranteed or Your Money Back”).
42. Use consistent branding across photos, descriptions, and shop policies.

43. 9. Final Review Before Publishing

44. Preview listing on mobile—does it look appealing?
45. Check for typos and grammar errors.
46. Ensure all variations (color, size) work correctly.
47. Test that shipping profiles are accurate.
48. Confirm that all 13 tags are present.